[{"data":1,"prerenderedAt":450},["ShallowReactive",2],{"blog-article-how-to-private-label-gummies":3,"blog-posts-related":361},{"id":4,"title":5,"body":6,"category":344,"cover":345,"date":346,"description":347,"descriptionZh":348,"extension":349,"meta":350,"navigation":351,"path":352,"seo":353,"stem":354,"tags":355,"titleZh":348,"__hash__":360},"blog\u002Fblog\u002Fhow-to-private-label-gummies.md","How to Private Label Gummies: A Step-by-Step Guide",{"type":7,"value":8,"toc":330},"minimark",[9,13,16,21,24,27,50,53,57,60,66,72,79,83,86,112,115,119,122,133,140,144,147,150,161,164,168,171,191,200,204,207,240,247,251,254,290,294,300,306,312,318,322],[10,11,12],"p",{},"Gummies are the fastest-growing format in the supplement industry — and for good reason. They are easy to take, easy to love, and easy to brand. For a founder looking to launch a supplement brand, private-label gummies are the most accessible entry point: proven formulas, low MOQs, and a format customers actually enjoy.",[10,14,15],{},"This guide walks through the entire process, from choosing a formula to seeing your first container leave the factory.",[17,18,20],"h2",{"id":19},"step-1-decide-what-your-gummy-is-for","Step 1: Decide What Your Gummy Is For",[10,22,23],{},"Before you talk to any manufacturer, get clear on the product itself. The gummy market is crowded, but the people who win are not selling \"a multivitamin gummy\" — they are selling a specific outcome.",[10,25,26],{},"Ask yourself three questions:",[28,29,30,38,44],"ul",{},[31,32,33,37],"li",{},[34,35,36],"strong",{},"Who is the customer?"," Adults, kids, or a specific demographic?",[31,39,40,43],{},[34,41,42],{},"What is the benefit?"," Immunity, sleep, energy, beauty, daily nutrition?",[31,45,46,49],{},[34,47,48],{},"What differentiates you?"," A unique flavor, a clean formula, a specific dosage?",[10,51,52],{},"Your answers shape everything downstream — the formula, the shape, the packaging, and the story you tell on the label.",[17,54,56],{"id":55},"step-2-pick-your-formula","Step 2: Pick Your Formula",[10,58,59],{},"There are two paths to a gummy formula:",[10,61,62,65],{},[34,63,64],{},"White label (fastest)."," Your manufacturer already has mature, market-ready formulas you can launch under your own brand. This is the lowest-risk option: the formula is proven, the MOQ is low, and your lead time is short.",[10,67,68,71],{},[34,69,70],{},"Custom formulation (more differentiation)."," You work with the manufacturer's R&D team to build a bespoke formula around your exact active ingredients and dosages. Slower and higher MOQ, but you own an exclusive product nobody else can copy.",[10,73,74,75,78],{},"A reliable gummy manufacturer should offer both. At MILDY Health, white-label gummies start from as little as ",[34,76,77],{},"500 bottles",", and custom formulations include full R&D support and IP ownership.",[17,80,82],{"id":81},"step-3-choose-your-dosage-form-details","Step 3: Choose Your Dosage Form Details",[10,84,85],{},"Once the formula is set, the details matter:",[28,87,88,94,100,106],{},[31,89,90,93],{},[34,91,92],{},"Pectin or gelatin base."," Pectin gummies are vegan and have a softer texture; gelatin gummies are more traditional and slightly chewier.",[31,95,96,99],{},[34,97,98],{},"Sugar-free options."," Stevia and erythritol-sweetened gummies are popular for wellness-focused brands.",[31,101,102,105],{},[34,103,104],{},"Shape and color."," Custom shapes (bears, letters, branded icons) require tooling but make the product unmistakably yours.",[31,107,108,111],{},[34,109,110],{},"Active ingredients."," Multivitamin, omega-3, biotin, vitamin C, melatonin — each requires different handling and stability testing.",[10,113,114],{},"These decisions affect cost, shelf life, and how the product is marketed. Your manufacturer's team should guide you through each one based on your target market.",[17,116,118],{"id":117},"step-4-understand-moq-and-cost","Step 4: Understand MOQ and Cost",[10,120,121],{},"MOQ (minimum order quantity) is the single biggest gatekeeper for new brands. Ask directly:",[28,123,124,127,130],{},[31,125,126],{},"What is the MOQ per SKU?",[31,128,129],{},"Does the MOQ include packaging?",[31,131,132],{},"What are the costs for custom tooling, if any?",[10,134,135,136,139],{},"A typical starting point for white-label gummies is ",[34,137,138],{},"500–2,000 bottles"," per SKU. If a manufacturer quotes you a MOQ in the tens of thousands on your first order, they are not built for new brands.",[17,141,143],{"id":142},"step-5-design-packaging-and-labeling","Step 5: Design Packaging and Labeling",[10,145,146],{},"Your label must do two jobs: sell the product and comply with the law.",[10,148,149],{},"Work with your manufacturer on:",[28,151,152,155,158],{},[31,153,154],{},"Bottle or pouch format (and whether a tamper seal is included)",[31,156,157],{},"Label artwork and back-of-pack claims",[31,159,160],{},"Compliance text for your target market (FDA-compliant structure\u002Ffunction claims in the US, EU Novel Food rules in Europe)",[10,162,163],{},"Professional manufacturers provide label artwork guidelines and compliance templates so you do not start from a blank page.",[17,165,167],{"id":166},"step-6-get-regulatory-clearance","Step 6: Get Regulatory Clearance",[10,169,170],{},"Regulation is not a reason to fear gummies — it is a checklist.",[28,172,173,179,185],{},[31,174,175,178],{},[34,176,177],{},"United States:"," Dietary supplements are regulated by the FDA. Your product does not need pre-approval to be sold, but your facility must be FDA-registered and you must follow good manufacturing practices (GMP).",[31,180,181,184],{},[34,182,183],{},"European Union:"," Novel Food authorization may apply to certain ingredients.",[31,186,187,190],{},[34,188,189],{},"Other markets:"," Each country has its own registration or notification requirements.",[10,192,193,194,199],{},"A compliant manufacturer holds the certifications you need (GMP, FDA facility registration, BRCGS, NSF) and can supply the documentation for your market. Read our ",[195,196,198],"a",{"href":197},"\u002Fblog\u002Ffda-registration-dietary-supplements","guide to FDA registration for dietary supplements"," for the full picture.",[17,201,203],{"id":202},"step-7-production-quality-control-and-shipping","Step 7: Production, Quality Control, and Shipping",[10,205,206],{},"Once your artwork is approved, production begins:",[208,209,210,216,222,228,234],"ol",{},[31,211,212,215],{},[34,213,214],{},"Raw material inspection"," — every incoming lot is tested",[31,217,218,221],{},[34,219,220],{},"Production"," — mixing, molding, cooling, coating",[31,223,224,227],{},[34,225,226],{},"In-process control"," — weight, hardness, and contamination checks",[31,229,230,233],{},[34,231,232],{},"Finished product testing"," — full assay of actives, heavy metals, and microbiology",[31,235,236,239],{},[34,237,238],{},"Batch release"," — every batch ships with a Certificate of Analysis (COA)",[10,241,242,243,246],{},"Your manufacturer handles sea-freight export, customs documentation, and container loading. From artwork approval, typical gummy production lead time is ",[34,244,245],{},"25–35 days",".",[17,248,250],{"id":249},"choosing-the-right-gummy-manufacturer","Choosing the Right Gummy Manufacturer",[10,252,253],{},"The single most important decision in your entire project is the factory. Look for:",[28,255,256,265,272,278,284],{},[31,257,258,261,262],{},[34,259,260],{},"GMP certification"," and ",[34,263,264],{},"FDA facility registration",[31,266,267,268,271],{},"A ",[34,269,270],{},"dedicated R&D lab"," that can develop and test your formula",[31,273,274,277],{},[34,275,276],{},"Real production scale"," — a facility that actually makes gummies at volume, not just on paper",[31,279,280,283],{},[34,281,282],{},"Export experience"," — someone who has shipped to your country before",[31,285,286,289],{},[34,287,288],{},"Low MOQ and trial orders"," — so you can validate the market before committing",[17,291,293],{"id":292},"faq","FAQ",[10,295,296,299],{},[34,297,298],{},"What is the MOQ for private-label gummies?","\nAt MILDY Health, white-label gummies start from 500 bottles per SKU. Trial orders are available for new partners.",[10,301,302,305],{},[34,303,304],{},"How long does it take to launch gummies?","\nWhite-label products typically ship in 25–35 days after artwork approval. Custom formulations take longer due to R&D and stability testing.",[10,307,308,311],{},[34,309,310],{},"Can I create a custom gummy formula?","\nYes. As an OEM\u002FODM manufacturer, MILDY supports full custom formulation — active ingredients, dosage, flavor, shape, color, and packaging — with IP ownership.",[10,313,314,317],{},[34,315,316],{},"Are gummies expensive to make?","\nGummy production is efficient at scale. With low MOQs from a China-based manufacturer, per-unit costs are very competitive for new brands.",[17,319,321],{"id":320},"ready-to-launch-your-gummy-brand","Ready to Launch Your Gummy Brand?",[10,323,324,325,329],{},"MILDY Health is a GMP-certified supplement manufacturer with a 20,000 m² facility, 8 automated lines, and full-range gummy production — from pectin and gelatin bases to custom shapes and sugar-free formulas. 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